Privacy Police

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We greatly appreciate your interest in our company. The protection of personal data is a particularly high priority for the management of HÖFER Presstechnik GmbH. The use of the web pages of HÖFER Presstechnik GmbH is possible without any indication of personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to HÖFER Presstechnik GmbH. By means of this data protection declaration, our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

HÖFER Presstechnik GmbH, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may, in principle, have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g., by telephone.


1. Definitions

The data protection declaration of HÖFER Presstechnik GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use the following terms, among others:

Personal Data
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

Data Subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Restriction of Processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Controller or Controller Responsible for the Processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Processor
Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Recipient
Recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

Third Party
Third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

Consent
Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.


2. Name and Address of the Controller Responsible for the Processing

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member States of the European Union, and other provisions related to data protection is:

HÖFER Presstechnik GmbH
Pramerstrasse 11
4753 Taiskirchen
Austria
Phone: +43 7764 7351 0
E-Mail: office@hoefer-maschinen.com
Website: www.hoefer-maschinen.com


3. Cookies

The websites of HÖFER Presstechnik GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

By using cookies, HÖFER Presstechnik GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

Through a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. For instance, the user of a website that uses cookies does not have to re-enter access data each time the website is visited, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can, at any time, prevent the setting of cookies by our website through an appropriate setting of the Internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.


4. Collection of Gerneral Data and Information

The website of HÖFER Presstechnik GmbH collects a series of general data and information each time a data subject or an automated system accesses the website. This general data and information are stored in the server’s log files. The collected data may include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information, HÖFER Presstechnik GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, HÖFER Presstechnik GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.


5. Contact Possibility via the Website

Die Internetseite der HÖFER Presstechnik GmbH enthält aufgrund von gesetzlichen Vorschriften Angaben, die eine schnelle elektronische Kontaktaufnahme zu unserem Unternehmen sowie eine unmittelbare Kommunikation mit uns ermöglichen, was ebenfalls eine allgemeine Adresse der sogenannten elektronischen Post (E-Mail-Adresse) umfasst. Sofern eine betroffene Person per E-Mail oder über ein Kontaktformular den Kontakt mit dem für die Verarbeitung Verantwortlichen aufnimmt, werden die von der betroffenen Person übermittelten personenbezogenen Daten automatisch gespeichert. Solche auf freiwilliger Basis von einer betroffenen Person an den für die Verarbeitung Verantwortlichen übermittelten personenbezogenen Daten werden für Zwecke der Bearbeitung oder der Kontaktaufnahme zur betroffenen Person gespeichert. Es erfolgt keine Weitergabe dieser personenbezogenen Daten an Dritte.


6. Routine Deletion and Blocking of Personal Data

The data controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or deleted in accordance with legal requirements.

 

7. Rights of the Data Subject

  • Right to Confirmation
    Every data subject has the right, as granted by the European legislator, to obtain confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they can contact an employee of the controller at any time.
  • Right of Access
    Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain free information about their stored personal data and a copy of this information at any time. Additionally, the European legislator has granted data subjects the right to obtain the following information:
    • The purposes of the processing
    • The categories of personal data being processed
    • The recipients or categories of recipients to whom the personal data have been or will be disclosed, particularly recipients in third countries or international organizations
    • If possible, the planned duration for which the personal data will be stored, or if not possible, the criteria used to determine that period
    • The existence of the right to request rectification or erasure of personal data or restriction of processing by the controller or to object to such processing
    • The existence of a right to lodge a complaint with a supervisory authority if the personal data is not collected from the data subject, any available information as to its source
    • The existence of automated decision-making, including profiling, as referred to in Article 22(1) and (4) of the GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject. Furthermore, the data subject has the right to be informed whether personal data is transferred to a third country or an international organization. If so, the data subject has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to make use of this right of access, they can contact an employee of the controller at any time.
  • Right to Rectification
    Every data subject has the right, as granted by the European legislator, to obtain from the controller the rectification of inaccurate personal data concerning them without undue delay. Additionally, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement, taking into account the purposes of the processing. If a data subject wishes to exercise this right to rectification, they can contact an employee of the controller at any time.
  • Right to Erasure (Right to be Forgotten)

    Every data subject has the right, as granted by the European legislator, to obtain from the controller the erasure of personal data concerning them without undue delay, provided that one of the following grounds applies and processing is not necessary:

    • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
    • The data subject withdraws their consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) GDPR, and where there is no other legal ground for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
    • The personal data have been unlawfully processed.
    • The erasure of the personal data is required for compliance with a legal obligation under Union or Member State law to which the controller is subject.
    • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by HÖFER Presstechnik GmbH, they can contact an employee of the controller at any time. The employee of HÖFER Presstechnik GmbH shall promptly ensure that the erasure request is complied with. Where HÖFER Presstechnik GmbH has made the personal data public and is obliged pursuant to Article 17(1) GDPR to erase the personal data, HÖFER Presstechnik GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as processing is not required. The employee of HÖFER Presstechnik GmbH will arrange the necessary measures in individual cases.
  • Right to Restriction of Processing

    Every data subject has the right, as granted by the European legislator, to obtain from the controller restriction of processing where one of the following conditions applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
    • The controller no longer needs the personal data for the purposes of processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
    • The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification of whether the legitimate grounds of the controller override those of the data subject. If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by HÖFER Presstechnik GmbH, they can contact an employee of the controller at any time. The employee of HÖFER Presstechnik GmbH will arrange for the restriction of processing.

  • Right to Data Portability
    Every data subject has the right, as granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to whom the personal data were provided, as long as the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising their right to data portability under Article 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided this does not adversely affect the rights and freedoms of others. To assert the right to data portability, the data subject may contact an employee of HÖFER Presstechnik GmbH at any time.

  • Right to Object
    Every data subject has the right, as granted by the European legislator, to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. HÖFER Presstechnik GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims. If HÖFER Presstechnik GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to HÖFER Presstechnik GmbH processing for direct marketing purposes, HÖFER Presstechnik GmbH will no longer process the personal data for these purposes.
    Additionally, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them which is carried out by HÖFER Presstechnik GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
    To exercise the right to object, the data subject may directly contact any employee of HÖFER Presstechnik GmbH or another employee. The data subject is also free to exercise their right to object in the context of the use of information society services, notwithstanding Directive 2002/58/EC, using automated means with technical specifications.

  • Automated Individual Decision-Making, Including Profiling
    Every data subject has the right, as granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is based on the data subject’s explicit consent, HÖFER Presstechnik GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision. If the data subject wishes to exercise rights concerning automated decision-making, they may contact an employee of the controller at any time.

  • Right to Withdraw Data Protection Consent
    Every data subject has the right, as granted by the European legislator, to withdraw their consent to the processing of their personal data at any time. If the data subject wishes to exercise the right to withdraw consent, they may, at any time, contact any employee of the controller.

 

8. Data Protection in Applications and the Application Process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing may also be carried out electronically. This is particularly the case when an applicant submits relevant application documents to the controller by electronic means, such as by email or via a web form available on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the notification of the rejection decision, provided that no other legitimate interests of the controller oppose the deletion. A legitimate interest in this sense might include a duty of proof in proceedings under the General Equal Treatment Act (AGG).

 

9. Data Protection Provisions on the Use and Application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online meeting place, an online community that generally enables users to communicate and interact with each other in a virtual space. A social network can serve as a platform for sharing opinions and experiences or allow the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and connect through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For individuals outside the USA or Canada, the data controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plugin) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plugins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. During this technical process, Facebook gains knowledge of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook detects with every visit to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page was visited. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the “Like” button, or leaves a comment, Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook during their visit to our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desired by the data subject, they can prevent this by logging out of their Facebook account before accessing our website.


10. Data Protection Provisions for the Use and Application of The Trade Desk

This website uses a tool from The Trade Desk, Inc. (42 N. Chestnut Street, Ventura, CA 93001), which collects data for analysis, marketing, and optimization purposes, helping us enhance our marketing activities and website. The data collected by The Trade Desk is used to create anonymous usage profiles. Pseudonymous online identification numbers (Online IDs) such as cookie IDs, IP addresses, and Advertising IDs are employed for data collection. No unique user-related data such as names or addresses are stored. Both the cookie ID and the Advertising ID enable the recognition of your device and internet browser. The privacy policy of The Trade Desk can be found here: The Trade Desk Privacy Policy.

  • Cookies from The Trade Desk
    TDCPM
    TDID
    If you do not wish for The Trade Desk to collect your data, you can opt out and disable data collection using the following link: Opt-out link. This opt-out cookie must remain on your device to maintain the data collection block and applies only to the browser and device used at the time.
  • Duration of Data Storage
    The cookies are valid for 12 months.

 

11. Data Protection Provisions for the Use and Application of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that allows the placement of advertisements on third-party sites. Google AdSense uses an algorithm to select advertisements that match the content of the respective third-party site. It facilitates interest-based targeting of internet users by generating individual user profiles.

The company operating the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the user’s IT system. The function of cookies has already been explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. Through each visit to one of the individual pages of this website, which is operated by the data controller and into which a Google AdSense component is integrated, the internet browser on the user’s IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission settlement. In the course of this technical process, Alphabet Inc. gains knowledge of personal data, such as the user’s IP address, which serves, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The user can prevent the setting of cookies by our website at any time, as already mentioned, by adjusting the settings of the web browser used and thus permanently deny the setting of cookies. Such a setting in the web browser would also prevent Alphabet Inc. from setting a cookie on the user’s IT system. In addition, cookies already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and log file analysis, which allows statistical analysis to be carried out. Using the embedded tracking pixel, Alphabet Inc. can determine whether and when a website was opened by a user and which links were clicked by the user. Tracking pixels are used, among other things, to evaluate visitor traffic on a website.

Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of displayed advertisements, is transmitted to Alphabet Inc. in the United States. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data collected through the technical process with third parties.
Google AdSense is explained in more detail at the following link: Google AdSense.


12. Data Protection Provisions for the Use and Application of Google Ads

The data controller has integrated Google Ads on this website. Google Ads is an online advertising service that allows advertisers to place ads in Google’s search engine results and the Google advertising network. Google Ads enables advertisers to define specific keywords in advance so that an ad appears only in Google’s search engine results when the user retrieves a keyword-relevant search result. Ads in the Google advertising network are distributed on topic-relevant web pages via an automated algorithm and based on the previously set keywords.

The operator of the Google Ads services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the search engine Google, and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject’s IT system by Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, were called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who came to our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who were referred to us via AdWords ads, thus to ascertain the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, such as the web pages visited by the data subject. Each time our web pages are visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States. Google may pass this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as already mentioned, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a conversion cookie on the data subject’s IT system. In addition, cookies already set by Google Ads can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.
Further information and the applicable data protection regulations of Google can be accessed at Google’s Privacy Policy.


13. Data Protection Provisions for the Use and Application of Google Analytics (with Anonymization Function)

The data controller has integrated the component Google Analytics (with the anonymization function) on this website. Google Analytics is a web analysis service. Web analysis involves the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has come (known as the referrer), which subpages were visited, or how often and for what duration a subpage was viewed. Web analysis is primarily used for the optimization of a website and to conduct a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the “_gat._anonymizeIp” add-on for web analysis through Google Analytics. By means of this add-on, the IP address of the data subject’s Internet connection is abridged and anonymized by Google if access to our websites is made from a Member State of the European Union or from another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website and to compile online reports that show the activities on our website, as well as to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the data subject’s IT system. What cookies are has already been explained above. By the placement of the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this Internet site, which is operated by the data controller and into which a Google Analytics component has been integrated, is accessed, the Internet browser on the IT system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks and subsequently create commission settlements.

The cookie is used to store personal information, such as the time of access, the location from which the access was made, and the frequency of visits to our website by the data subject. Each time our website is visited, such personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the IT system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

Further, the data subject has the option of objecting to the collection of data that is generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the IT system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled or disabled by the data subject or any other person who is attributable to their sphere of competence, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and Google’s applicable data protection provisions can be accessed under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html.
Google Analytics is further explained under the following link https://www.google.com/intl/de_de/analytics/


14. Data Protection Provisions for the Use and Application of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-targeted advertising and display interest-relevant ads to Internet users.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing allows us to display advertisements within the Google advertising network or on other Internet sites that are tailored to the individual needs and interests of Internet users. Google Remarketing sets a cookie on the IT system of the data subject. What cookies are has already been explained above. By the placement of the cookie, Google can recognize the visitor of our website when the visitor subsequently visits websites that are also part of Google’s advertising network. With each visit to a website on which the service of Google Remarketing has been integrated, the Internet browser of the data subject automatically identifies itself with Google. As part of this technical procedure, Google gains knowledge of personal data, such as the IP address or the user’s browsing behavior, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, such as the Internet pages visited by the data subject, is stored. Each time our Internet pages are visited, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the IT system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

Furthermore, the data subject has the possibility of objecting to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Additional information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.


15. Data Protection Provisions for the Use and Application of YouTube

The data controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to set video clips and other users to freely view, rate, and comment on these for free. YouTube allows the publication of all kinds of videos, so complete film and TV shows, as well as music videos, trailers, and user-generated videos, can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, operated by the data controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on the data subject’s IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be obtained under https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google gain knowledge of which specific subpage of our website was visited by the data subject.

If the data subject is logged in at YouTube at the same time, YouTube recognizes with each visit to a subpage that contains a YouTube video which specific subpage of our website was visited by the data subject. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the time of accessing our website; this happens regardless of whether the person clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not desired by the data subject, the data subject may prevent this by logging off from their YouTube account before a call-up to our website is made. The data protection provisions published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information on the collection, processing, and use of personal data by YouTube and Google.

16. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for our company’s processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations required for the supply of goods or any other service or return service, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations that are necessary for carrying out pre-contractual measures, such as inquiries concerning our products or services. Where our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information would need to be passed on to a doctor, hospital, or other third party. Then the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis is used for processing operations that are not covered by any of the above legal grounds when processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. It was considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47, Sentence 2 GDPR).


17. Legitimate Interests in the Processing by the Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities in favor of the well-being of all our employees and shareholders.


18. Duration for Which Personal Data Will Be Stored

The criterion used to determine the duration of storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, provided it is no longer necessary for contract fulfillment or contract initiation.


19. Legal or Contractual Requirements for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Failure to Provide

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., details of the contracting party). Sometimes, it may be necessary for a data subject to provide us with personal data for the conclusion of a contract, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. The non-provision of personal data would have the consequence that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract, or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and the consequences of not providing the personal data.


20. Existence of Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling.

This privacy policy was created by the Privacy Policy Generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an External Data Protection Officer Passau, in cooperation with the lawyer for data protection law Christian Solmecke.

HÖFER Presstechnik GmbH
Press- und Sägetechnologie
Pramerstrasse 11, 4753 Taiskirchen

  • office@hoefer-maschinen.com
  • +43 7764 7351 0
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